Myfitnesspal by under armour12/20/2023 ![]() “Similar to MapMyFitness, Endomondo and MyFitnessPal “Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connectedįitness experience for millions of people around the world,” Kevin Plank, Under Armour’s chairman and chief executive, said in a statement. And Endomondo,Ī Danish start-up that aims to be a virtual fitness coach, says that it has 20 million registered users, 80 percent of whom live outside the United States. MyFitnessPal, which lets users track their diet and workouts through a smartphone app, boasts more than 80 million registered users. The transactions will drastically expand the company’s online base. Together, the deals are the latest move by Under Armour to create an athletics-minded online network, an effort that began with the 2013 acquisition of MapMyFitness for $150 million. The company announced on Wednesday that it had agreed to buy two makers of fitness-tracking apps, MyFitnessPal and Endomondo, for To expand its fitness empire, Under Armour has again looked ![]()
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